Visitors

An integral community to the Cairngorms and critical to enabling the National Park's rare and endangered wildlife to thrive.

Background

Each year, over 1 million people visit Abernethy Forest, Rothiemurchus and Glenmore Forest Park. For many, a visit to these areas is their first and lasting impression of the Cairngorms National Park.

Ensuring they have a "wow" experience and a warm welcome is of paramount importance, particularly as visitors support, directly, over 5,000 jobs and contribute over £300 million into local communities.

Research shows that capercaillie tend to avoid areas near people, thereby limiting the amount of space they have to live and Abernethy Forest, Rothiemurchus and Glenmore Forest Park are all designated under the Habitats Regulations to protect the threatened habitats and wildlife they contain, including capercaillie. Landowners also have a responsibility under the Scottish Outdoor Access Code to help visitors understand and value the importance of the area.

In light of these responsibilities and opportunities for people, the local economy and capercaillie, the project is collaborating with the RSPB, Rothiemurchus and Forestry & Land Scotland to maximise the visitor experience and opportunities for capercaillie to thrive in Abernethy Forest, Rothiemurchus and Glenmore Forest Park.

Plan

Understanding visitor motivations is key to enabling the RSPB, Rothiemurchus and Forestry & Land Scotland to refine their offers to better meet the needs of visitors in a way that also enables capercaillie to thrive. Research to identify visitor motivations across the landholdings will therefore begin this spring and the results will be shared and explored with the business community and publicly available in October.

Events and activities

Please watch this space for upcoming events and activities.

Meeting notes

Please watch this space for meeting notes as the work develops.

View meeting notes

Latest news for visitors

Keep up to date with news related to work with the visitor community.

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